“Exorswift” Aiming to Outshine “Barbenheimer”
This Thursday, pop royalty Taylor Swift broke the news that her Eras Tour is hitting the local cinemas beginning October 13.
“The Eras Tour has been the most meaningful, electric experience of my life so far and I’m overjoyed to tell you that it’ll be coming to the big screen soon Starting Oct 13th you’ll be able to experience the concert film in theaters in North America!” chirped Swift on Twitter.
The grand reveal date clashes with the launch of the latest fright fest from the Exorcist saga, “The Exorcist: Believer.”
This thrilling double header sparked the cheeky hashtag #Exorswift on social media, a playful nod to the “Barbenheimer” frenzy earlier this summer that raked in a fortune at the box office.
Right after the news hit the air, AMC Theaters shared they’re beefing up their server muscle to brace for a ticket frenzy.
“In anticipation of the first day of advance ticket demands, AMC has bolstered its ticket server capacity to handle traffic at more than 5 times the current record for the most ever tickets sold in an hour,” the cinema giant shared.
This savvy move follows a hiccup by Ticketmaster during the Eras Tour ticket sales, which ended in a legal tangle.
The lawsuit squawks that Ticketmaster dished out pre-sale codes to eager fans, fully knowing they couldn’t handle the rush for Swift’s shows. They’re also in the hot seat for allegedly letting scalpers and bots snatch a big chunk of tickets, leaving genuine fans out in the cold.
The mega hit Eras Tour is being hailed as an economy booster rocket. Just last month, the number crunchers at QuestionPro figured her tour might inject a cool $5 billion into the global economy.
According to live music biz tracker PollStar, the Eras Tour has already pocketed over $300 million with more than 1.1 million tickets snapped up, each fetching around $253 on average.
The Eras Tour film roll-out comes as Swift wraps up her U.S. tour leg, with heaps of fans missing out on the live action. Swift’s smart move to light up the big screen could be a sweet second chance for those fans.